迎春 Yingchun brand watches were a product of Tianjin Clock and Watch Factory. The name means something like welcome springtime. Jin Zhong on the back refers to the factory, Tianjin Zhongbiaochang. It might be a play a words. Jin (津) is an abbreviation of Tianjin and is said the same way as one of the pronunciations of jin (金) meaning gold. Zhong can mean clock or bell. Thus, it could be golden bell.